646.552.2774 Projects
MASAI MARKETING created the WASH AVE ROCKS! street festival for the Washington Avenue-Prospect Heights Association(WAPHA). Looking for innovative ways to bring more visibility to WAPHA’s merchants, the event was designed to help merchants showcase their product or service in a way that was interactive, creative and fun.
"Masai Marketing is the mastermind behind Wash Ave Rocks!, Washington Avenue’s first annual street festival. As true visionaries, they’re able to think out-of-the box and deliver a comprehensive suite of community-building services." - 08/10
Daniella Fairbairn
Community Outreach Manager
Heart of Brooklyn & Treasurer
Washington-Avenue Prospect Heights Association
Scope of Work
- Concept development
- Branding
- Event naming
- Provided staging and sound engineering
- Identified and designed unique visual prop for event
- Graphic design
- Organized and worked with merchants
- Created Media Press Release and Vendor Applications
- Media Outreach
- Event management, scheduling and logistics
After Masai’s role in the success of the 1st annual WASH AVE ROCKS! street festival, turnout for the 2nd annual event was significantly increased.
Scope of Work
- Event theme
- Stage design and Fabrication
Masai Marketing partnered with Nostrand Park, a popular Crown Heights, Brooklyn Blog, in the successful execution of Destination Nostrand. The project was a pilot program sponsored by NYC Dept of Small Business – in collaboration with VAMOS Architects Services, and desigNYC aimed at retail attraction for the vacant spaces along Nostrand Avenue Brooklyn, NY.
Scope of Work
- Created unique retail attraction concept for the vacant spaces along Nostrand Avenue Brooklyn, NY
- Property owner outreach
- Event concept design, management and all logistics
- Vacant retail space staging, fabrication and audio/visual
Masai Marketing was contracted by the Cypress Hills Local Development Corporation (CHLDC) – Economic Development
Division to develop and brand their 2012 Lots Happenin’ Outdoor Artist & Vendor Market concept for East Brooklyn. Masai was responsible for coordinating their first vendor showcase, designed to feature both pre-registered vendors, as well as attract new vendors leading up to the2012 event. Additionally, Masai will also manage the overall operations of the proposed 2012 Vendor Market.
Scope of Work
- Created new Logo
- Event coordination and management
- Designed artist rendering of 2012 vendor market
- Developed a unique and informative marketing presentation, highlighting pertinent *statistical data of the targeted area
- Setup online registration portal for vendors and attendees
- Created Vendor package ( Market information material, Vendor application, Market floor plan)
- All scheduling and logistics
- Audio/Visual
*provided by CHLDC from Pratt Institute study
"When Masai Marketing signs on to a project, it’s not just another project...It’s a full out commitment to see your vision realized! They don't quit until you are satisfied. It’s a pleasure to work with the Masai Marketing professionals. I highly applaud their work ethic and look forward to working with them on our upcoming projects." - 12/11
Mildred Keel-Williams
Director, Economic Development Programs
Cypress Hills Local Development Corporation
 Masai Marketing was contracted by Flatbush Nostrand Junction Business Improvement District (BID) to spearhead their rebranding and creative event marketing initiatives in an effort to become more accessible to their merchants and community. Scope of Work
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 > EXPERIENCE THE HEIGHTS was a two part series showcasing talent, local businesses and real estate in Crown Heights and Prospect Heights Brooklyn. MASAI Marketing hosted its first event at Five Myles Art Gallery in Crown Heights. The event consisted of fusing exceptional local businesses and talent to generate maximum visibility for all participants in a unique and colorful way. Both events were free and open to the public. Scope of Work
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EXPERIENCE THE HEIGHTS II was hosted at the newly constructed Pacific Street Lofts condominium development in Crown Heights. This event was aimed to increase awareness of residential opportunities in the community. We turned four of the Condo units into a canvas for short film screening for local film makers, live food demonstration by a popular neighborhood cafe and wine bar and live performance by local guitarist an amazing DJ and more. There were over 200 people in attendance and considered a success by the contributing businesses as they acknowledged MASAI for the residual business they received as a result of the event.
“MASAI Marketing put together an event at one of our new developments in the heart of Crown Heights. Through their promotions and word of mouth, we had a turnout of about 200 guests, including TV celebrities and people from other neighborhoods and countries who otherwise would not have come out to see our development in Crown Heights. I found MASAI to be organized and meticulous in their planning and execution of the event and the result was an evening of good food, good company, and an elegant ambience. We whole-heartedly recommend them to any business looking for good PR and event planning and we would not hesitate to utilize their services again.”
Grace Ng Rahme, Esq.
VP Business Development
Associate Broker, Leasing & Sales
Triumph Property Group, Ltd.
Scope of Work
- Concept development
- Branding
- Event naming
- Identified and incorporated local artist, film makers and musicians
- Graphic design
- Merchant Outreach
- Organized and worked with merchants
- Audio and Visual
- Media Outreach
- Event management, scheduling and logistics
- Marketing and promotion
MASAI Marketing organized and managed Corcoran’s 47 unit, Maynard Coops open house and home buying seminar. We transformed a typical open house into a spectacular event.
"MASAI: Great event. Many thanks to you. I’m sure the rewards will be accruing in the visibility you created for all of us!"
Greg Todd
Associate Broker
The Corcoran Group – Fort Greene Office
65 Lafayette Avenue Brooklyn, NY 11217
Scope of Work
- Event Management, scheduling and logistics
- Staged several co-op units to accommodate multiple lender workshops
- Organized workshops
- Created, designed and circulated email blast
- Identified and incorporated refreshments from select local restaurants with the potential home buyer in mind
- Provided live entertainment
- Provided Audio and Visual
- Created exit survey for those in attendance
- Coordinated tour of available units
 Masai Marketing produced a short marketing video for Corcoran’s Maynard Coops. Scope of Work
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MASAI Marketing successfully contributed to the re-launching of Crow Hill Community Association (CHCA). For their 2010 March Meeting, MASAI was instrumental in the increased attendance and new membership spurred. Following re-launch meeting, Masai subsequently proposed a streetscape beautification project for Franklin Avenue’s existing weathered flower planter boxes, wrote and submitted a grant to the Citizens Committee of New York for project funding.
“We are happy to say we had a wonderful March meeting, fabulous turn out and very informative [We] thank MASAI Marketing who is donating their services to CHCA. A large part of the success of last night's meeting was due to the efforts of MASAI Marketing; they produced our meeting flier and gave us valuable input as we planned the meeting and helped with the meeting where many of you present met them. We are extremely excited to have them on board.”
Crow Hill Community Association
790 Washington Avenue, Ste #208
Brooklyn, NY 11238
www.crowhillcommunity.org
Scope of Work
- Re-branding
- Consulted on logistics, scheduling, topics of discussion
- Identified a new meeting location
- Provided conceptual graphic layout for flyer (“Before and After” image)
Cocktails for a Cause. A fight against hunger fundraiser
Masai Marketing was proud to co-sponsor this fundraising event for Bed-Stuy Campaign Against Hunger, a local Brooklyn non-profit food pantry faced with closing its doors to its community due to lack of funding given the economy. The event took place at favorite neighborhood restaurant and lounge and by all accounts, a great turnout. Other co-sponsors were the Brooklyn Paper and Caribbean Life newspaper.
Scope of Work
- Marketing and Promotion
A Masai Marketing project. Details coming soon…